Travel Show Marketing Group (TravelSMG) is an independent event and trade show organizer exclusively serving the North American leisure travel agent community. TravelSMG works with several associations and marketing partners that allows for the overall marketing reach of over 40,000 travel agent professionals. TravelSMG produces one of the largest travel agent trade shows in North America, the Las Vegas Travel Agent Forum (LVTAF), in addition to other smaller exclusive programs designed to provide both niche and destination training. The events include the Romance Travel Forum, Family Travel Advisor Forum, European Travel Agent Forum, and the Travel Agency Owners Forum.